The 5 Types of Architecture Visualization Services
Architectural design presentations are no longer the stuff of hand drawings and sketch work, thanks to stratospheric advancements in computing technology. In fact, for the modern architect or designer, architectural 3D rendering has become the name of the game. You will be hard-pressed to find an industry professional that doesn’t link architectural visualization to 3D rendering technology. It is the difference between winning and losing in this extremely competitive industry.
To help you better understand what architectural visualization is all about, we’ve compiled this list of the five fundamental types of services in the industry.
External 3D Rendering
External 3D visualization is the most common and popular service in the architectural industry. As the name suggests, it displays the external view of a building. Two-dimensional images aren’t best suited to displaying a building in all its dimensions and photorealistic beauty. With external 3D visualization, you can show the building from several perspectives.
Interior 3D Visualization
Interior 3D visualization allows the viewer to visualize the building interior’s concept and design. Think of an architect or designer verbally relating to you what your living room will look like compared to actually getting to view a photorealistic simulation with all the features, colors, and elements you desire. There’s an ocean of difference between the two.
CG Panoramas
CG panoramas are quite different from the first two services mentioned in that they create an immersive experience by utilizing a 360-degree image or panorama. If you’ve seen a panoramic image in 2D, imagine making it 3-dimensional.
3D Animation
As the name suggests, this involves animations. Think videos that can be interacted with. Unlike a CG panorama, a 3D animation includes finer details and various angles to view from. 3D animations are incredibly engaging and visually appealing for the viewer.
Virtual Tour/Reality
With great improvements in VR technology, a virtual tour transports the viewer into the design itself via 3D glasses. They view the design as though they are really present there. It is a wonderfully immersive and engaging experience that showcases the architectural design through sensory interaction in hyper-realistic detail.
Morph Rendering is a premium architectural 3D company that provides residential and commercial3D rendering design services. The company is based in New York and has worked with some of the top AEC companies out there.
Contact them today for more information on our services.


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